CUSTOMER SERVICE

10 Commandments of Superior Customer Service and Retention

  1. The customer is the most important person in the company.
  2. The customer is not dependent on you – you are dependent on the customer. You work for the customer.
  3. The customer is not an interruption of your work.
  4. The customer does you a favor by visiting or calling your business. You are not doing the customer a favor by serving them.
  5. The customer is as much a part of your business as anything else, including employees and your facility.
  6. The customer is not a cold statistic. The customer is a person with feeling and emotions, just like you. Treat the customer better than you would want to be treated.
  7. The customer is not someone to argue with or match wits with.
  8. It is your job to satisfy the needs, wants, and expectations of your customer and, whenever possible, resolve their fears and complaints.
  9. The customer deserves the most attentive, courteous and professional treatment you can provide.
  10. The customer is the lifeblood of your business. Always remember that without customers, you would not have a business. You work for the customer!

 

Source: Beyond Customer Service, Richard F. Gerson, Ph.D.